1. Who we are (data controller)
For the purposes of the General Data Protection Regulation (EU) 2016/679 (GDPR) and Irish data protection law, the data controller for the personal data processed through this website is Darevix Organic Juice Farm. “Darevix”, “we”, “us”, and “our” in this policy refer to Darevix Organic Juice Farm.
We are an Irish organic juice farm and producer. Our website provides information about ingredients, products, benefits, reviews, and a way to contact us. You can browse without submitting a form, but certain data will still be processed automatically by web servers and, if enabled via consent, analytics cookies.
2. Personal data we collect
We collect only the personal data needed to operate this website, respond to enquiries, measure site performance, and, if you choose, send marketing communications. Depending on how you use the site, we may collect the following categories:
A. Data you provide directly
- Full name (for example, when you submit the contact form).
- Email address (used to respond to your enquiry and, if you opt in, for marketing messages).
- Phone number (optional, if you want a call back).
- Message content and any details you include (for example, desired products, pickup dates, quantities, or business information if you are a trade customer).
We do not ask for sensitive personal data in our forms (such as health, biometric, political opinions, or payment card data). Please do not include sensitive information in your message.
B. Data collected automatically
- IP address (typically processed in server logs for security and diagnostics).
- Browser and device information such as user agent string, operating system, device type, and language settings.
- Usage data such as pages viewed, approximate time on page, and interactions, when analytics cookies are accepted.
- Cookie identifiers and preferences stored in your browser (for example, your cookie consent choice stored in local storage).
Some of this data is necessary to deliver the website reliably. Analytics and marketing-related data is collected only if you consent through the cookie banner and related settings.
3. How we collect your data
We collect personal data through a small number of channels so it is easier to understand and control:
Web forms
When you submit the contact form on /contact/, we receive the information you enter. We use it to respond, keep a customer support record, and follow up if you request it.
Cookies and local storage
Our cookie banner stores your choice in your browser so we do not ask repeatedly. If you accept analytics or marketing cookies, those tools may set additional cookies. You can reject cookies at any time through the banner (if shown) or by clearing site data in your browser.
Analytics tools
If you consent to analytics cookies, we may use Google Analytics 4 (GA4) to understand how visitors use the site, such as which pages are most useful. We configure analytics to support aggregated reporting and to inform site improvements.
Server logs
Like most websites, our hosting infrastructure processes basic logs for security, performance, and troubleshooting. These logs may include IP address, request time, requested page, and device information.
We may also receive personal data if you contact us directly by email or phone. In that case, we process the information you choose to share for customer support and business communications.
4. Legal basis for processing (GDPR Article 6)
We process personal data only where we have a valid legal basis under GDPR Article 6. Different activities may rely on different bases:
A. Consent (Article 6(1)(a))
We rely on consent where required, such as for non-essential cookies (analytics and marketing) and where you ask us to send marketing messages. Consent is optional and can be withdrawn at any time. If you withdraw cookie consent, you can do so by clearing site data in your browser and revisiting the site to make a new choice.
If we use advertising pixels (for example, Meta Pixel) for measurement or retargeting, we will treat those as marketing cookies and run them only after consent.
B. Contract or steps prior to contract (Article 6(1)(b))
When you contact us to ask about product availability, bulk ordering, farm pickup arrangements, or other services, we process your contact information and message to respond and to take steps at your request before entering into an agreement. This may include confirming quantities, scheduling pickup, or answering product questions necessary to proceed.
C. Legitimate interests (Article 6(1)(f))
We may process limited data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. Examples include maintaining website security, preventing fraud and abuse, ensuring network and information security, and understanding which pages are most helpful so we can improve clarity and navigation. Where analytics relies on cookies, we use consent instead of legitimate interests.
Where we rely on legitimate interests, we consider necessity and proportionality and apply safeguards such as data minimisation, access controls, and retention limits.
5. Why we use personal data
We use personal data for the following purposes. We do not use your data for unrelated purposes without informing you and, where required, obtaining consent:
- Responding to enquiries: to reply to messages submitted via /contact/ or sent to our email address, including questions about ingredients, sourcing, products, farm pickup, and bulk orders.
- Customer support and record keeping: to keep a reasonable record of communications so we can follow up and resolve issues, and so you do not need to repeat information.
- Website operation and security: to maintain the site, detect suspicious activity, troubleshoot errors, and protect the website from abuse.
- Analytics and performance: if you consent, to understand how visitors use pages like /products/ and /ingredients/, and to improve navigation and content.
- Marketing (consent-based): if you explicitly opt in, to send updates about seasonal blends, availability, or events. We do not send marketing emails simply because you contacted us. If we run advertising measurement or retargeting tools (such as Meta Pixel), we do so only after cookie consent.
- Legal compliance: to comply with applicable law and respond to lawful requests from authorities, where required.
We do not make automated decisions that produce legal or similarly significant effects about you based solely on automated processing. We do not use profiling to make decisions about eligibility for products or services.
6. Data retention (how long we keep data)
We keep personal data only for as long as necessary to fulfil the purposes described in this policy. Retention periods vary by category:
These periods are guidelines; we may keep data longer if required to comply with legal obligations or to establish, exercise, or defend legal claims, and we will delete or anonymise data when it is no longer needed.
8. International transfers
Darevix is based in Ireland and primarily processes data within the European Economic Area (EEA). However, some of our service providers (for example, analytics or email infrastructure providers) may process data outside the EEA, such as in the United States.
When personal data is transferred outside the EEA, we use appropriate safeguards required by GDPR Chapter V. Depending on the provider and destination, safeguards may include:
- Adequacy decisions adopted by the European Commission (where applicable).
- Standard Contractual Clauses (SCCs) approved by the European Commission, together with supplementary measures where necessary.
You can request more information about the safeguards used for specific transfers by emailing [email protected].
9. Your rights under GDPR
If you are in the EEA (including Ireland), you have rights regarding your personal data. These rights are not absolute and may be subject to conditions and exceptions under GDPR:
Rights you can request
- Access (Article 15): receive a copy of the personal data we hold about you.
- Rectification (Article 16): correct inaccurate or incomplete data.
- Erasure (Article 17): request deletion where applicable.
- Restriction (Article 18): limit processing in certain cases.
- Portability (Article 20): receive data you provided in a structured, commonly used format.
- Object (Article 21): object to processing based on legitimate interests.
- Withdraw consent: where processing is based on consent, you can withdraw it at any time.
How to exercise your rights
Email [email protected] with your request. To protect you, we may ask for information to verify your identity (for example, replying from the email address used in your enquiry). We aim to respond within one month, and we may extend this period where permitted by GDPR depending on complexity and volume.
If you want to stop receiving marketing emails, use the unsubscribe link in the message (where available) or email us and we will handle it. Unsubscribe requests are processed promptly and no later than 30 days.
Right to lodge a complaint
You have the right to lodge a complaint with a supervisory authority. In Ireland, the supervisory authority is the Data Protection Commission (DPC). You can find details on their website and submit a complaint if you believe our processing infringes data protection law.
We would appreciate the chance to address your concerns first. Please contact us at [email protected].
11. Children’s privacy
This website is not directed at children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided us personal data, please contact us at [email protected] and we will take steps to delete the information where required.
12. Policy updates
We may update this policy to reflect changes in our practices, legal requirements, or the tools we use (for example, changes to analytics or advertising measurement). When we make material changes, we will update the “Last Updated” date at the top of this page and may also provide a notice on the website. If the change affects consent-based processing, we may prompt you to renew your cookie choice.
The latest version of this policy will always be available at /privacy/.
13. Contact details and data protection contact
For privacy questions, requests to exercise your rights, or deletion requests, contact our privacy mailbox. We do not appoint a statutory Data Protection Officer for this business, but we designate a responsible contact for privacy matters.
Privacy contact
- Privacy Mailbox, Darevix Organic Juice Farm, 29 Kildare Street, Dublin 2, D02 X285, Ireland
Related pages
You may also want to read our Terms at /terms/ and contact us via /contact/.
If you are making an enquiry about products, you can browse /products/ and see ingredient notes on /ingredients/.
Data deletion and unsubscribe options
To request deletion of enquiry data, email [email protected] with the email address you used to contact us and a brief description of the request. We may retain limited records where necessary to comply with legal obligations or to handle disputes.
If you have subscribed to marketing emails, you can unsubscribe using the unsubscribe link in the email or by contacting us. We will process unsubscribe requests promptly and no later than 30 days.
A note about health claims
Darevix products are food items. Information on this website is for general product understanding and sourcing transparency. It is not medical advice. If you have specific dietary needs or allergies, please review ingredient lists and contact us with questions before purchase.